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Who we are
We shine a light on stories that deserve to be heard.
Secret Light is a nonprofit impact incubator that helps meaningful stories reach the audiences that need them most.
We identify individuals and grassroots initiatives with the potential to influence hearts, minds, and conversations. Then we help them grow through funding, mentorship, strategic guidance, and amplification.
Our goal is simple: help important voices travel further and create lasting impact.
We don’t seek the spotlight. We shine it on others.
Why Secret Light ?
Amplifying voices. Inspiring generations
We connect extraordinary people and purpose-driven initiatives with the funding, mentorship, and visibility they need to make a lasting impact.
What makes us different
More than funding
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Nimble, fast-response funding
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Focus on overlooked but high-impact initiatives
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Angel-investor mindset for impact
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Global reach with values-driven approach
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Radical transparency
Areas of Focus
Our goal is simple: ensure that truth, courage, and clarity travel farther and faster than misinformation.
Education: Illuminating Truth.
We equip individuals and communities with the knowledge, language, and confidence to stand up for Israel and Jewish values - in classrooms, on campus, online, and in everyday life.
Our programs build understanding, resilience, and moral courage.
Advocacy: Amplifying Authentic Voices
We support grassroots leaders and credible voices to share powerful stories and real-world perspectives. Through mentorship, strategy, and amplification, we help advocates reach wider audiences and drive meaningful change.
Community: Building Networks of Impact
We connect changemakers, partners, and supporters into strong, collaborative networks. By fostering shared learning and action, we multiply impact and create sustainable, long-term change.
Our Selection Criteria
Strategic Impact on Israel's Narrative
We prioritize initiatives that meaningfully strengthen understanding of Israel, combat misinformation, and elevate voices that shift conversations in a lasting way.
Micro-Funding Scale (Up to NIS 100,000)
Projects must be high-impact yet achievable within a modest funding framework, ensuring fast action, measurable outcomes, and efficient use of donor resources.
Authenticity & Credibility of the Voice
We invest in real people with real stories — individuals and grassroots leaders whose lived experience, integrity, and passion make them uniquely positioned to create change.
Scalability
We look for ideas that can grow: models that can be replicated, expanded, or amplified to reach wider audiences and generate sustained impact over time.
Our Story
Founded in 2025 by Nicci Raz and Tanya Ephron, Secret Light exists to identify, preserve, and amplify extraordinary voices whose experiences can educate, inspire, and transform future generations.
Drawing on years of leadership in Jewish communal organizations and philanthropy, Nicci and Tanya recognized a recurring challenge: too many impactful individuals and initiatives struggle to achieve their full potential due to limited access to funding, strategic support, and visibility. At the same time, donors often seek meaningful opportunities to create change but lack clear pathways to projects that are credible, scalable, and positioned for long-term success.
The Secret Light Project was created to bridge that gap. As an impact incubator, we combine targeted funding with mentorship, strategic guidance, and amplification, helping powerful ideas and initiatives move from promise to measurable impact.
Our model is built on partnership, accountability, and results. By bringing together donors, advisors, storytellers, and grassroots organizations within a single ecosystem, we accelerate growth, strengthen execution, and ensure that every investment creates meaningful and lasting change.
The People Behind the Mission
Nicci Raz — Founder
Nicci Raz is a seasoned executive with over 25 years of leadership experience across real estate, corporate, and nonprofit sectors. She previously served as National Director of the South African Zionist Federation (SAZF), where she led national pro-Israel advocacy and major global initiatives, including President Isaac Herzog’s Voice of the People project. After making Aliyah with her family in 2019, Nicci founded The Secret Light Project to advance sustainable, values-driven initiatives that deliver measurable social impact and long-term resilience for Israel and the Jewish people.
“This is where my skills and passion come together to create real impact for Israel and the Jewish people.”
Tanya Ephron — Co-Founder
Tanya Ephron holds an Honours degree in Clinical Psychology (Cum Laude) and spent 17 years in South Africa’s specialist recruitment sector, ultimately serving as Chief Operating Officer, leading strategy, talent development, and operational leadership. Since making Aliyah in 2017 with her husband and three children, Tanya has focused on philanthropic and community-building initiatives. As Co-Founder of The Secret Light Project – Israel, she helps fund, mentor, and amplify grassroots changemakers strengthening Jewish identity and pro-Israel advocacy worldwide.
“Empowering credible voices and building bridges between Israel and the world is what drives me.”
